Intro to the Digital Sports Marketing Strategy Team

The Digital Sports Marketing Strategy Team at Rakuten is responsible for utilizing contractual assets from various sports properties to create content. This team takes a hands-on approach, involving themselves at the grassroots level to truly understand the value and impact of the content they create. Poom, the Manager of Growth Hack Development Group, explains that being part of the team provides access to numerous opportunities, a significant allure of working at Rakuten.

Poom highlights the dynamic nature of the job, emphasizing the diverse tasks involved in creating marketing content. He emphasizes Rakuten's growth-focused environment, effectively illustrating the company's commitment to offering employees the chance to expand their skills. The team's international composition also plays a crucial role in enhancing their effectiveness, as Poom notes the importance of learning from and supporting each other.

Furthermore, the team embodies the spirit of sportsmanship, applying principles such as perseverance and respect to their work. Poom's insights provide a clear understanding of the team's collaborative and growth-oriented environment, positioning Rakuten as an attractive workplace for individuals seeking professional and personal development in the field of digital sports marketing strategy.

Manager of Growth Hack Development Group in Rakuten Travel

Poom, from Thailand, is the Manager of Growth Hack Development Group at Rakuten Travel, a position he has held since 2015, when he joined the company as a new graduate. Poom's role involves leveraging his passion for photography and travel to develop the growth of Rakuten Travel. Even before joining the marketing team, Poom utilized Rakuten Travel for hotel bookings, giving him a valuable user perspective that informs his approach to growth hacking. His tenure at Rakuten Travel has allowed him to grow both professionally and personally, as he embraces the company's culture of clear direction and personal growth, alongside his dedication to self-care and happiness. Poom's role involves constantly learning and expanding his responsibilities, which he sees as an exciting challenge. His approach to success involves not only striving independently but also learning from others to further enrich his professional journey.

UI/UX Engineer at Rakuten

Maddie, a UI/UX engineer at Rakuten, is responsible for bringing designs to life. She enjoys the perfect blend of creativity and technical work in her role, finding excitement in the fast-paced nature of her field. Maddie is passionate about continual learning as the field of engineering is ever-evolving, ensuring there is always something new to explore. As a dedicated member of the team, she finds satisfaction in the constant opportunities to expand her skills and knowledge. Maddie's role not only allows her to contribute to the company's goals but also provides a platform for personal and professional growth.

Experience and Responsibilities at Rakuten Travel

Rakuten Travel is a diverse and dynamic workplace where employees have the opportunity to contribute to a wide range of responsibilities. For instance, Poom, the Manager of Growth Hack Development Group, has been able to utilize his skills to innovate and market travel services, leveraging his background in photography and travel experiences. This has allowed him to bring a unique perspective to his role, contributing to the company's growth and development. Additionally, the company focuses on fostering a culture that provides clear direction and guidelines for professional and personal growth. Employees also have the opportunity to take on new challenges like expanding responsibilities in different fields, such as front-end and back-end development, as highlighted by one team member's experience. These roles offer valuable insights into the fast-paced world of engineering, providing continuous learning opportunities and professional growth. Working in such a diverse and international environment also allows employees to gain insights from different perspectives, contributing to the organization's overall success.

Importance of Culture and Guidelines at Rakuten

At Rakuten, the importance of culture and guidelines cannot be overstated. The company's culture provides a clear direction for personal and professional growth, serving as a guiding framework for employees. The principles and guidelines at Rakuten offer valuable insights that extend beyond the workplace, providing a foundation for personal development. This nurturing environment encourages individuals to apply these guidelines to their daily lives, fostering a holistic approach to growth and development.

The company's culture empowers employees to find fulfillment and happiness, recognizing the significance of personal well-being. This approach is not only beneficial for individual employees, but also contributes to a positive and productive work environment. Additionally, the culture at Rakuten supports diversity and inclusivity, recognizing the value of different backgrounds and perspectives. It provides a platform where unique ideas and experiences are embraced, fostering a rich tapestry of perspectives and insights. The inclusive culture at Rakuten fosters a sense of mutual respect and understanding, ultimately enhancing the overall work experience and contributing to the company's success.

Benefits of Working in an International Team

Working in an international team offers numerous benefits that contribute to personal and professional growth. One advantage is the exposure to different perspectives and work styles. When collaborating with individuals from diverse backgrounds, employees can gain invaluable insights and innovative approaches to problem-solving. Additionally, working in an international team fosters cultural intelligence, enhancing one's ability to communicate and collaborate across borders. This exposure to different cultures and languages can lead to personal enrichment and a broader worldview, both inside and outside the workplace.

Furthermore, being part of an international team promotes creativity and innovation. The exchange of ideas and experiences among team members from various countries can spark creativity and lead to fresh, unconventional solutions. Additionally, diversity within the team allows for a wider range of skills and expertise, contributing to a more well-rounded and capable team. Lastly, the international setting offers opportunities for personal development and learning. It challenges individuals to step out of their comfort zones, adapt to new ways of working, and acquire new knowledge and skills.

In summary, the benefits of working in an international team include exposure to diverse perspectives, cultural intelligence, creativity and innovation, enhanced skills and expertise, and opportunities for personal development and learning.

Embracing Diversity and Inclusivity

In the video captions transcribed above, we gain insights into the diverse and inclusive culture at Rakuten. From the international team members to the emphasis on accessibility and empowerment, diversity is embraced in various aspects of the company. The employees come from different parts of the world, bringing with them unique perspectives and experiences. This cultural melting pot fosters an environment where individuals can learn from one another, broadening their understanding and appreciation for different backgrounds and ways of thinking.

The company's commitment to diversity and inclusivity extends beyond its workforce. Rakuten's initiative to improve web accessibility demonstrates its dedication to creating a more inclusive digital experience. Additionally, the mention of the LGBT Plus network and the focus on embracing different abilities highlight the company's efforts to cultivate an inclusive environment where everyone feels valued and respected. By actively engaging with various employee resource groups and promoting accessibility training, Rakuten is taking meaningful steps towards fostering a workplace where diversity is celebrated, and all voices are heard.

Through these initiatives, Rakuten not only enriches its internal culture but also sets an example for other organizations to prioritize diversity and inclusivity. By creating a platform where employees from diverse backgrounds feel supported and empowered, Rakuten establishes itself as a company that understands the inherent value of inclusivity and the strength that comes from embracing diversity.

Introduction to Accessibility Training and Improving Communication

In the Introduction to Accessibility Training, employees are focused on the vital aspect of making their services fully accessible to everyone. This initiative is driven by the recognition that ensuring accessibility is a significant goal that transcends mere compliance, with the goal to make services as accessible as possible to as many people as possible. By providing training related to web accessibility, the team is working to ensure that their digital platforms are usable and inclusive for all users, regardless of their abilities. This training emphasizes the importance of creating digital spaces that are inclusive and accommodating to individuals with various needs and abilities.

Furthermore, improved communication has been a key focus within the team. In the past, communication within the organization was limited, with members often unable to directly engage with those from other teams. However, efforts to enhance communication have resulted in more open channels and improved collaboration among various teams. This transformation has led to more efficient workflows and a more cohesive organizational culture, fostering an environment where knowledge and insights are shared more fluidly.

Building a Happy and Empowered Team at Work

Creating a happy and empowered team at work is essential for a positive and productive work environment. It involves fostering an atmosphere where team members feel valued, supported, and motivated to contribute their best. A key aspect of achieving this is through effective communication and collaboration. Encouraging open communication channels and promoting teamwork can lead to improved relationships and mutual respect among team members. Additionally, providing opportunities for growth and development, both professionally and personally, can significantly contribute to team members feeling empowered. When they are equipped with the resources and support necessary to succeed, they are more likely to feel empowered in their roles.

Recognition and appreciation also play a fundamental role in building a happy and empowered team. Acknowledging the contributions and accomplishments of team members helps boost morale and reinforces their value within the team. Furthermore, promoting a culture of diversity and inclusion can create a sense of belonging and acceptance, empowering individuals from various backgrounds to contribute their unique perspectives and talents. By fostering an environment where each team member feels happy, valued, and empowered, organizations can cultivate a strong, cohesive, and high-performing team.

Highlight

Today, we're giving you an inside look into the daily lives and experiences of professionals at Rakuten, a global company focused on digital sports marketing and travel. From the manager of the growth hack development group to the UI/UX engineer and front-end developer, each employee shares the unique challenges and rewards of their roles.

Poom, a manager of the growth hack development group, discusses his journey at Rakuten, starting as a new grad and exploring his passion for travel and photography. He emphasizes the company's abundant growth opportunities and the access to diverse experiences that come with working at Rakuten.

Maddie, a UI/UX engineer, expresses her love for the creative and technical aspects of her work, highlighting the rapid advancements in her field and the continuous learning opportunities Rakuten provides.

The emphasis on diversity and inclusion at Rakuten is reiterated by the employees, with an active LGBT Plus network and initiatives for embracing cultural differences. The company is keen on fostering a work environment where everyone feels respected and valued for their unique contributions.

Furthermore, the significance of accessibility and inclusive design is illustrated, with a member of the team dedicated to organizing training sessions on web accessibility. This effort underlines Rakuten's commitment to ensuring equal access and opportunities for all individuals.

Ultimately, the professionals at Rakuten share a common sentiment of empowerment and continuous growth, supported by the company’s culture and values. Their stories paint a picture of a workplace that nurtures talent, encourages diversity, and fosters personal and professional development.

FAQ

Q: Can you provide an overview of the blog post content?

A: The blog post is a transcription of a video capturing the daily experiences and roles of various employees at Rakuten, a global technology company. It details the perspectives of team members from different departments, emphasizing their diverse roles, cultural values, and the importance of accessibility at work.

Q: How does the blog post begin?

A: The blog post starts by introducing the diverse roles and experiences of several professionals working at Rakuten. Each individual shares insights into their daily routines, job responsibilities, and personal motivations.

Q: What insights are shared about the employees at Rakuten?

A: The video captures the perspectives of employees from various backgrounds, including a manager of digital sports marketing, a growth hack development manager, and a UI/UX engineer. They speak about their roles, challenges, personal interests, and the empowering culture at Rakuten.

Q: What are some common themes discussed in the blog post?

A: The blog post highlights themes such as the diverse and international nature of the Rakuten team, the company's emphasis on continuous learning and growth, the importance of cultural differences and perspectives in the workplace, and the commitment to accessibility and empowerment.

Q: How are the unique perspectives of the employees highlighted in the blog post?

A: The blog post captures the unique experiences and perspectives of employees through their personal narratives, daily routines, motivations, and the impact of their work on their personal growth and the company's overall success.

Q: What is the main takeaway from the blog post?

A: The main takeaway from the blog post is the celebration of diversity, cultural understanding, and the commitment to accessibility and empowerment as integral parts of the work culture at Rakuten. The employees express their enthusiasm, personal growth, and the sense of fulfillment they derive from their roles at the company.

Conclusion

From the captions, it's clear that the individuals at Rakuten have diverse backgrounds and are part of a global team. They are passionate about their work and dedicated to making a positive impact. There's a strong emphasis on personal growth, empowerment, and embracing diversity within the company culture. This insight provides a valuable perspective on how a global company fosters an inclusive environment, values employee development, and prioritizes accessibility.