Introduction

The Market Call conference on March 22nd marked the first major industry gathering since the onset of the pandemic. At this event, the focus was on networking, engaging with current partners, and exploring opportunities with potential affiliates and advertisers. Exhibitors like Market Call had the chance to showcase their offerings and connect with a wide array of industry professionals. The event featured various companies specializing in lead generation, marketing platforms, and subscriber collection and monetization. Richard Nolan from Track Drive, Elliot working with Market Call as an advertiser, and Michael Ferry, the event organizer, were among the key voices present at the conference.

Visitors had the opportunity to engage directly with exhibitors, learning about the unique capabilities of the solutions and services on offer. Throughout the event, there was a palpable sense of enthusiasm and optimism as around 475 attendees participated in meaningful conversations, forging new partnerships, and discussing potential collaborations. Despite the challenges posed by the ongoing pandemic, there was a clear demonstration of resilience and adaptability within the industry, setting the stage for future events and collaborations. The conference provided a platform to not only discuss existing strategies but also to glimpse the potential for growth and innovation in the years to come.

Exhibition Experience

Attending the Religion Nation World Orlando conference provided Market Call with a valuable opportunity to connect with current partners, affiliates, and advertisers. The two-day event was the first in-person conference since the onset of the pandemic, making it a significant occasion for industry professionals to interact face-to-face. Market Call set up an engaging booth, complete with brochures, business cards, and pens, offering a prime location for networking and showcasing their services.

Throughout the event, the team engaged in fruitful conversations with potential customers, affiliates, and advertisers, discussing the various ways in which Market Call could further support their businesses. Additionally, they seized the chance to familiarize themselves with industry trends, explore potential collaborations, and gain insights from other exhibitors. The conference served as a platform for Market Call to not only reinforce existing partnerships but also uncover new opportunities for growth and expansion in the market.

The interactions with exhibitors and partners, such as Track Drive, Call Shaper, Archimax Publishing, Best Tags, Leadspedia, and Push Name, proved to be particularly enlightening. These engagements provided valuable insights into the latest offerings in lead generation, marketing, and customer engagement, enhancing Market Call's understanding of the industry landscape. Moreover, speaking with Michael Ferry, the event's organizer, offered a deeper understanding of the challenges and triumphs that shaped the in-person conference, underscoring the resilience and tenacity required to navigate the current event landscape.

Richard from Track Drive

Richard from Track Drive explained that their company offers three main components to help optimize ad spend. These components include rotating phone numbers to track keywords, ad groups, and other relevant details. By doing so, advertisers can better identify which keywords are worth investing in and which ones are not. Additionally, Track Drive offers to optimize buyer transfers, determining which avenues are most profitable. At the trade show, the company focused on advertising their lead-to-call automation, a system that manages lead communication through various channels such as text, email, and outbound calls. A forthcoming feature includes postcard drops after a certain number of calls to encourage lead conversion. This hands-off approach allows leads to be effortlessly turned into phone calls, ensuring a seamless process for advertisers and affiliates.

Call Shaper's Services

Call Shaper is a full contact center solution that offers a wide range of services to help businesses manage their lead generation effectively. They provide lead management, dialing, inbound IVRs, and agent management services, enabling companies to run their campaigns without the need for extensive IT involvement. With Call Shaper's services, changes can be implemented quickly, allowing businesses to react promptly to any issues they may encounter, thereby streamlining their operations and increasing efficiency. By offering easy and efficient campaign management, Call Shaper provides a platform that can help businesses optimize their marketing efforts, leading to enhanced lead generation and business growth.

Additionally, Call Shaper's scripting and quality assurance components ensure that customer interactions are well-managed, helping to maintain high standards of service delivery. Their platform unifies lead management, affiliate management, and call tracking, providing a comprehensive solution that enables businesses to track, manage, and optimize their marketing initiatives seamlessly. With its emphasis on simplifying campaign management and enhancing responsiveness, Call Shaper's services are designed to empower businesses in growing their lead generation activities.

Archimax Publishing's Offerings

Archimax Publishing offers an array of services tailored to lead generators looking to expand their businesses. With over three and a half million double opt-in subscribers across 400 titles of content newsletters, the company provides a vast reach for both buying and selling leads. They facilitate the buying and selling of traffic and have a partnership program enabling the co-branding of content newsletters for owned and operated websites, landers, and apps. Furthermore, their platform allows for the monetization of subscriber subscriptions at no cost to the client, thus creating an additional revenue stream. Archimax Publishing uses newsletters to keep subscribers engaged with a particular brand and increase brand awareness while enabling clients to earn money.

The company's emphasis on news and entertainment content by email makes them a valuable partner for lead generators seeking to diversify their sources of traffic and broaden their subscriber base. With a focus on providing a seamless experience for their clients, Archimax Publishing eliminates the need for an IT professional, allowing for quicker changes and adaptations to marketing campaigns. Their platform's ability to handle lead management, dialing, inbound IVRs, agent management, and more streamlines the process of marketing efforts, making it a holistic solution for lead generators.

Best Tags' AI SMS Platform

Best Tags offers an AI SMS platform designed to assist affiliate marketers in maximizing their profits. The platform specializes in leveraging text messaging data to generate revenue for affiliates. By utilizing cutting-edge SMS campaigns with high conversion rates, Best Tags ensures minimal data wastage. Moreover, the platform offers picture messaging, providing marketers with diverse, effective campaign options. With an assurance of low complaint rates and high conversion rates, Best Tags' AI SMS platform is an ideal choice for affiliates seeking to optimize their marketing efforts and boost their profitability. Affiliates can capitalize on the platform's capabilities to enhance their engagement with potential leads and customers, driving higher returns on their marketing initiatives.

LeadsPedia's All-in-One Platform

LeadsPedia offers a comprehensive and integrated SaaS performance marketing platform that caters to the needs of lead generators and affiliates. The platform seamlessly encompasses affiliate management, lead distribution, and generation, along with call tracking, all within a unified environment. This all-in-one solution empowers users to effortlessly track, manage, and optimize their marketing endeavors from a single centralized platform.

What sets LeadsPedia apart is its ability to streamline and simplify various aspects of performance marketing, eliminating the need for disjointed tools and systems. The platform's cohesive approach enables users to gain deep insights into their marketing campaigns, optimize lead distribution for enhanced efficiency, and effectively manage their affiliate network. Additionally, LeadsPedia's call tracking feature provides valuable analytics and performance data, allowing users to make informed decisions to maximize their marketing efforts.

Furthermore, LeadsPedia's platform is designed to be user-friendly, ensuring that both seasoned marketers and newcomers alike can leverage its capabilities with ease. The intuitive interface and robust features make it a valuable asset for businesses seeking a unified solution for their performance marketing needs. With LeadsPedia, users can harness the power of a versatile, all-encompassing platform to drive growth, streamline operations, and achieve their marketing objectives efficiently.

Pushnami's Subscriber Collection and Monetization

Pushnami is an Austin-based company that specializes in subscriber collection and monetization for websites. The company focuses on helping websites collect more subscribers through browser-based push, email, and more recently, SMS campaigns. They utilize machine learning to deliver messages to individual subscribers in order to maximize engagement and conversion rates. Their expertise in the legion space has made them a valuable partner to many in the industry. As a result, they have been instrumental in helping clients generate more leads, promote their offers, and expand their subscriber bases. With a strong focus on using the right messaging at the right time, Pushnami has been a reliable source of revenue generation for its clients.

Testimonial from Elliot on Market Call

Elliot spoke positively about the experience of working with Market Call, commending their responsiveness and straightforward approach. He expressed satisfaction with their ability to swiftly address any needed changes, demonstrating clear communication and dependability. Elliot emphasized Market Call's effectiveness in delivering the desired results and expressed excitement about continuing the partnership. This testimonial from a current advertiser reflects Market Call's commitment to client satisfaction and efficiency in delivering tailored solutions.

Insights from Event Organizer Michael Ferry

In a conversation with Michael Ferry, the organizer of the event, he shared invaluable insights into the challenges faced in orchestrating the event amidst the pandemic. Ferry expressed the roller coaster ride experienced in planning the event, including rescheduling it multiple times due to rising COVID-19 cases and subsequent shutdowns. Despite the tumultuous journey, he conveyed his excitement and relief in successfully facilitating an in-person conference in a safe manner. Despite initial uncertainties, the event garnered positive feedback from both exhibitors and attendees, signifying a significant win for the entire event industry.

The event welcomed around 475 attendees, a commendable feat given the uncertainty and restrictions brought about by the global health crisis. Ferry emphasized that while the turnout was lesser than anticipated, it was a substantial achievement for an in-person conference – the first of the year. Looking ahead, Ferry mentioned plans to host virtual events in London, UK, and bring back a show titled 'contact.io,' focusing on calls, text, and messaging. For the following year, Lead Generation World is slated to take place in San Diego, showcasing his optimism for a return to normalcy and the resumption of live events.

Conference Highlights and Future Plans

The conference at Religion Nation World Orlando marked a significant milestone as the first in-person event attended by Market Call since the start of the pandemic. The two-day event provided an excellent opportunity for the company to showcase its offerings, engage with current partners, and explore collaborations with new affiliates and advertisers. The expo booth served as a hub for conversations with potential customers and industry stakeholders, facilitating valuable networking and relationship-building.

Key exhibitors at the conference included Track Drive, Call Shaper, Archimax Publishing, Best Tags, LeadsPedia, and Push Name. Each participant presented innovative solutions aimed at enhancing lead generation, call automation, contact center management, and subscriber collection for affiliate marketers. The diverse array of offerings underlined the dynamic nature of the industry and the commitment to driving business growth through strategic partnerships and cutting-edge technologies.

Looking ahead, Market Call expressed enthusiasm for upcoming events, including a virtual event for London and the UK, Lead Generation World London, and the revamped Contact.io show. The positive response to the Orlando conference has bolstered the company's confidence in the viability of in-person events, with plans underway for Lead Generation World to return to San Diego the following year. This optimistic outlook reflects a collective desire within the industry to resume traditional networking opportunities and foster meaningful connections that propel business success.

Highlight

Today, I attended the Religion Nation World Orlando conference as an exhibitor to connect with current partners, discover new affiliates and advertisers, and explore potential business opportunities. I had the chance to engage with various companies to understand their offerings and how they can benefit the lead generation industry.

First, I spoke with Richard Nolan from Track Drive, a company that offers a platform to optimize ad spend and automate lead-to-call processes. Then, I learned about CallShaper, a contact center solution, from a representative who explained how it streamlines campaign management without needing IT support. Archimex Publishing, a leader in news and entertainment content, discussed their partnership program and traffic acquisition services. Next, I had a conversation with Best Tags, a platform that focuses on SMS campaigns for affiliate marketers, and LeadsPedia, a performance marketing platform that unifies affiliate management, lead distribution, and call tracking in one place. Lastly, I learned about Push Name, a company specializing in subscriber collection and monetization, and their innovative use of machine learning to deliver targeted messages to subscribers.

Additionally, I interviewed an advertiser, Elliot, who shared positive feedback about Market Call's responsiveness and transparent communication.

In a discussion with the event organizer, Michael Ferry, he shared the challenges of organizing an in-person conference amidst the pandemic and the success of hosting the event, which saw approximately 475 attendees.

Finally, I reflected on the valuable connections made at the conference, expressing enthusiasm for future events and the potential for continued business growth and development.

FAQ

Q: What are the main components of Track Drive and how can it help market call pay-per-call affiliates to grow their business?

A: Track Drive has three main components. Firstly, it helps in optimizing ad spend by rotating toll-free numbers to track keywords and ad groups, allowing affiliates to determine which keywords are worth investment. Secondly, it optimizes buyer transfers to identify the most profitable revenue sources. Additionally, Track Drive offers lead to call automation, managing lead conversion via text, email, outbound calls, voicemails, and soon, postcard drops. This system efficiently guides leads into phone calls, whether through IVR mode or agent interaction, streamlining the lead conversion process.

Q: What services does Call Shaper provide and how does it benefit their typical customers in growing their lead generation business?

A: Call Shaper offers a comprehensive contact center solution encompassing lead management, dialing, inbound IVRs, agent management, and quality assurance scripting. This suite facilitates campaign execution without requiring IT involvement, resulting in quick changes and improved responsiveness to issues. Call Shaper's solutions enable ease of management, enhancing the ability to react to challenges and drive lead generation efforts more efficiently.

Q: How does Archimax Publishing assist lead generators in growing their business, and what opportunities do they offer to buy and sell leads and traffic?

A: Archimax Publishing specializes in news and entertainment content distribution with over three and a half million double opt-in subscribers across 400 content titles. The company engages in buying and selling leads and traffic, providing a partnership program to co-brand content newsletters for owned websites, apps, and more, compensating for each subscriber gained. Moreover, Archimax Publishing offers a pure revenue stream for partner brands, with the added benefit of increased brand awareness.

Q: How does Best Tags' AI SMS platform benefit affiliate marketers, and what unique features does it offer to help boost profits?

A: Best Tags' AI SMS platform utilizes aged data to generate revenue for affiliate marketers. With a focus on driving high conversion rates, the platform effectively delivers text and picture messages, leveraging cutting-edge SMS campaigns. The company's personalized messaging experiences result in high conversion rates and low complaint rates, ultimately boosting profits for affiliate marketers.

Q: What are the core functionalities of LeadsPedia's performance marketing platform and how does it contribute to the growth of lead generators' businesses?

A: LeadsPedia's software-as-a-service (SaaS) platform integrates affiliate management, lead distribution, and call tracking, offering a unified platform to track, manage, and optimize marketing efforts. This centralized approach provides lead generators with enhanced capabilities and efficiency in managing their marketing strategies, ultimately contributing to the growth of their businesses.

Q: How does PushNami assist affiliate marketers in growing their business, and what solutions does the company offer for subscriber collection and monetization?

A: PushNami specializes in subscriber collection and monetization for websites, utilizing machine learning to deliver targeted messaging to individual subscribers. The company's solutions help in expanding subscriber bases, generating more leads, and promoting offers to subscriber bases, all while increasing brand awareness and revenue for affiliate marketers.

Q: What has been the experience of an advertiser working with Market Call, particularly in the home warranty campaign?

A: The advertiser expressed high satisfaction with Market Call, praising its responsiveness and straightforward communication. Market Call's ability to accommodate changes and deliver results as expected has contributed to positive interactions. The advertiser looks forward to continuing their partnership with Market Call.

Q: What were the challenges in organizing the event, and how did the organizers overcome them?

A: The event faced rescheduling due to pandemic-related uncertainties, with considerations regarding location feasibility and attendee safety measures. Despite the challenges, the organizers managed to adapt, eventually hosting the in-person conference in a safe manner, adhering to health guidelines and ensuring a successful networking environment.

Q: How was the attendance and overall experience at the conference, and what were the future plans outlined by the organizers?

A: The conference garnered positive feedback from both exhibitors and attendees, with approximately 475 participants in attendance. This was considered a significant achievement given the circumstances. The organizers detailed upcoming events, including virtual and in-person conferences for lead generation and contact-focused shows, expressing enthusiasm for future endeavors within the event industry.

Q: What was the significance of attending the conference, and were there any notable outcomes from the participation?

A: The conference provided an avenue for offline networking and discussions with partners, both existing and potential, contributing to valuable opportunities and partnerships. These interactions presented new avenues for growth and collaboration, overall making the event a rewarding experience.

Conclusion

Overall, the conference provided a valuable opportunity for networking and connecting with current and potential partners in the industry. Despite the lower than usual attendance due to COVID-19, the event was still considered a success, with 475 attendees making it a worthwhile experience. The organizer, Michael Ferry, expressed excitement for future events, including both virtual and in-person conferences, indicating optimism for a return to normality in the near future.