Setting up the Google Ad for Affiliate Marketing

When setting up a Google Ad for affiliate marketing, it's important to start by choosing a product to promote. The product should align with the terms of the affiliate program and have good potential for high demand and low competition. Once the product is selected, the next step is to set up the Google ad campaign. This involves creating a targeted ad that will display on relevant searches.

In the ad creation process, it's vital to tailor the content to attract potential buyers. Using the product's keywords and creating specific keywords and ad groups can help the ad appear to users actively seeking the product. Additionally, choosing the right bidding strategy and setting a suitable maximum cost per click bid limit is crucial for budget management.

Furthermore, selecting strategic locations and languages for the ad's placement, incorporating appealing headlines, and creating compelling descriptions are integral to capturing the audience's interest. The ad's visuals, such as images, can also enhance its appeal and effectiveness. Throughout the process, it's essential to monitor the ad's performance and make adjustments as needed to optimize its effectiveness.

Choosing the Product and Setting Up Google Ads

In the beginning of the video, the content creator is seen preparing for a 72-hour challenge to test the effectiveness of using Google Ads for affiliate marketing. The challenge is set to measure the success and sales generated from scratch by leveraging Google Ads to promote an affiliate product. The content creator explains that the specific product being promoted is a crucial element in this strategy, emphasizing the need to select products with affiliate terms that allow for bidding on keywords as some products restrict this in their terms.

To begin the process, the content creator navigates to the ClickBank Marketplace to find a suitable product for the challenge, opting for a product called "Social Sale Rep" due to its favorable affiliate terms that permit bidding on keywords. It's highlighted that while ClickBank is used in the demonstration, similar products can also be found on other platforms or through independent affiliate programs, thus making the strategy applicable to a wide range of affiliate products. The process of selecting a product with favorable affiliate terms is crucial as it directly impacts the ability to effectively utilize Google Ads for promotional purposes. Once the product is chosen, the next step is to move forward with setting up the Google Ad for the selected product, a process detailed comprehensively by the content creator.

Testing and Results of the Google Ads Campaign

Over the course of the 72-hour challenge, Chad Bartlett set up a Google ads campaign to test its effectiveness in affiliate marketing. He selected a product from ClickBank and proceeded to create a Google ad, aiming to measure the results generated from the campaign. His intention was to ascertain the viability of using Google ads for affiliate marketing from scratch.

The Google ad campaign targeted the product "Social Sale Rep," and some aspects of the setup included selecting the campaign type, setting the bidding strategy, choosing target locations, and refining the set of keywords to ensure the ads reached potential customers interested in the product. Bartlett also provided insight into the use of images in the ad, demonstrating the comprehensive approach he adopted in creating the campaign.

Following the completion of the challenge, Bartlett disclosed the financial aspects of the campaign. He spent $81 on the Google ads, generating 107 clicks at an average cost per click of 76 cents. However, upon reviewing the results, Bartlett revealed that the campaign only resulted in one sale, amounting to about $37 in commissions. This outcome prompted him to assert that while the approach had potential, it might not be a sustainable long-term business model due to the absence of building an email list or a substantial business asset.

Highlight

As an affiliate marketer, the idea of using Google ads for promotion and sales may be enticing. In a blog post, Chad Bartlett, a top affiliate for a software company, tests the strategy out for a 72-hour challenge. He discusses the process of selecting a product, navigating through respective affiliate terms, and setting up a Google ad campaign.

Chad demonstrates his step-by-step approach to creating the ad, including selecting keywords, setting bids, and crafting compelling ad copy. He emphasizes the need to carefully choose products, considering factors such as competition and demand.

Following the 72-hour trial, Chad shares his results, revealing the amount spent on ads, the number of clicks, and the commissions earned from the promoted product. While he generated a sale, the overall outcome leads him to question the long-term viability of this method.

Chad discusses the limitations of solely relying on paid ads for affiliate marketing, highlighting the importance of building an email list and leveraging other creative strategies to maximize returns. He ultimately encourages viewers to consider alternative approaches and emphasizes the potential of investing in content creation and list building.

Chad's insights offer valuable perspectives for those considering similar affiliate marketing strategies, prompting a reevaluation of the traditional methods and inspiring a more holistic business approach.

FAQ

Q: What is the video about?

A: The video is about testing the effectiveness of using Google Ads for affiliate marketing over a 72-hour period.

Q: Who is the blogger and what is his expertise?

A: The blogger is Chad Bartlett, a top affiliate worldwide for a large software company, who has made a significant income through affiliate marketing and aims to help others achieve similar success.

Q: What steps does the blogger take in the video?

A: The blogger first selects a product to promote, sets up the Google Ad for the chosen product, and monitors the performance of the ad over 72 hours.

Q: What are the findings from the 72-hour test?

A: The blogger spent $81 on the ad, received 107 clicks, but only made one sale, resulting in a commission of approximately $37. While the results were not favorable, the blogger emphasizes that success with this method depends on the product's competition and demand.

Q: What is the blogger's opinion on using Google Ads for affiliate marketing?

A: While the method can yield results with the right product and approach, the blogger expresses concerns about its long-term sustainability, emphasizing the importance of building an email list and a sustainable business model.

Q: What alternative strategy does the blogger recommend?

A: The blogger suggests investing in creating viral videos through freelancers on platforms like Fiverr, which can yield better returns and help in building a follower base and email list.

Q: Where can viewers find more information on the recommended alternative strategy?

A: Interested viewers can find more information on the recommended alternative strategy in the free affiliate marketing guide provided by the blogger through the link in the video description or the provided URL.

Q: Can the blogger be contacted for further questions?

A: While this information is not explicitly provided in the video, viewers may explore contacting the blogger through his social media profiles or website for additional queries.

Conclusion

In conclusion, the 72-hour Google ads affiliate marketing challenge showed that while it is possible to generate sales and commissions using this method, it may not be a sustainable long-term business model. The direct linking approach with Google ads lacks the ability to build an email list or a lasting business asset. This can lead to a reliance on continuous ad spending, which may become increasingly competitive and costly over time.

The demonstration also highlighted the importance of product selection and testing in affiliate marketing. While some individuals may find success with this method, it often requires significant testing and luck to identify the right products and audience targeting. Building an email list was emphasized as a more effective and sustainable approach to affiliate marketing, providing greater control and potential for long-term profitability.

Ultimately, the blogger suggested exploring alternative strategies, such as investing in creating compelling video content through freelancers and leveraging platforms like TikTok and Instagram to achieve more sustainable and impactful results. The importance of creativity in resource allocation and a focus on building lasting business assets was underscored as essential for long-term success in affiliate marketing.