- Introduction

Affiliate marketing is an effective way to earn money by promoting links for companies across the internet. In this video, John Crestani provides insight into Walmart's affiliate program and why it falls short. Crestani dives into five key reasons why Walmart's program is subpar, shedding light on the meager commission rates, outdated website, and significantly short cookie duration.

Crestani emphasizes that the most glaring issue with Walmart's affiliate program is the paltry payouts. While most affiliate programs offer around 5% commission rates, Walmart only offers a mere 1% on select products, with a surprising number of products not offering any commission at all. He highlights the stark contrast with industry giants like Amazon and ClickBank, making Walmart's one percent commission seem unattractive and unsustainable for affiliate marketers. Furthermore, Crestani points out the outdated nature of Walmart's affiliate program, noting that the website has not been updated in two years.

Another noteworthy drawback he underscores is the lengthy payout period at Walmart, which takes over a month. Comparatively, standard affiliate marketing networks typically process payments within one to two weeks. The delayed payouts can hinder the cash flow and financial stability of affiliate marketers, especially those heavily invested in advertising. To add insult to injury, Crestani discusses the unfathomably short duration of the cookies in Walmart's affiliate program, lasting a mere three days. He contrasts this with other networks like ClickBank and DigiStore, which offer significantly longer cookie durations of 60 days, which greatly benefits affiliate marketers.

Overall, Crestani's analysis serves as a cautionary tale for affiliate marketers, urging them to steer clear of Walmart's affiliate program due to its uncompetitive commission rates, outdated infrastructure, delayed payments, and short cookie duration. This presents an opportunity for affiliate marketers to explore more lucrative options such as ClickBank or DigiStore, which promise better returns and more favorable terms.

- Low Payouts

The Walmart Affiliate Program’s low payouts are the foremost reason for its unattractiveness to potential affiliates. While other affiliate programs offer commission rates averaging around 5%, Walmart’s program pales in comparison, offering only a mere 1% on select products. Some products even offer a 0% commission rate, rendering the effort of marketing them entirely futile. Amazon, a leading e-commerce giant, maintains a higher commission rate, making it a far more appealing choice for potential affiliates. The significant disparity in commission rates highlights Walmart’s uncompetitive stance in the affiliate marketing landscape.

Furthermore, the program’s lack of updates over the past two years compounds the issue, suggesting a lack of commitment and seriousness on Walmart’s part. This stagnant approach fails to align with the dynamic nature of e-commerce and affiliate marketing. The dire need for regular updates and adjustments to commission rates becomes evident when comparing Walmart’s program with other more vibrant and actively managed affiliate programs. In essence, the low payouts and the program’s staleness seriously undermine its appeal to potential affiliates.

- Outdated Website

Walmart's affiliate program suffers from multiple shortcomings, and one of the most glaring issues is its outdated website. The program's website has not been updated for two years, signaling a lack of commitment and investment. For a company of Walmart's stature, such neglect of their affiliate program is disconcerting. The failure to maintain an updated online platform reflects poorly on Walmart's professional image and raises concerns about its dedication to fostering a thriving affiliate network.

An outdated website can significantly impede user experience and functionality, ultimately deterring potential affiliates from engaging with the program. The lack of updates may suggest that Walmart is unresponsive to the evolving needs and expectations of its affiliate partners. Furthermore, an obsolete interface can lead to inefficiencies and difficulties in navigating the platform, hampering the overall effectiveness of the affiliate program. This oversight can erode trust and confidence in Walmart as a reliable partner for affiliate marketers, potentially driving them to seek opportunities with more proactive and forward-thinking companies.

- Delayed Payouts

Walmart's affiliate program has been widely criticized for its delayed payouts. While the standard in affiliate marketing is to receive payouts within one to two weeks, Walmart's program takes over a month to pay its affiliates. In comparison, other reputable affiliate networks offer quicker and more efficient payout schedules, prioritizing the financial well-being of their partners. For instance, high-earning affiliates, such as John Crestani, were able to negotiate with affiliate networks to receive their commissions every two days, a reflection of the industry's norm and best practices.

The delayed payouts pose significant challenges for affiliates who heavily rely on prompt payment to reinvest in their marketing efforts. Given the dynamic and fast-paced nature of digital advertising, waiting for over a month to receive compensation for sales generated through referrals can hinder an affiliate's ability to scale their promotional activities. This drawback contributes to the overall dissatisfaction with Walmart's program, as affiliates require timely cash flows to maintain their marketing operations efficiently. Consequently, the prolonged payout periods within Walmart's affiliate program signify a major drawback, impacting the earning potential and sustainability of affiliate marketers partnering with the retail giant.

- Short Cookie Duration

A significant downside of the Walmart affiliate program lies in its short cookie duration. The program only offers a three-day cookie duration, compared to industry standards of 30 to 60 days. This means that once you refer a potential customer to Walmart's website, your affiliate link will only be active for three days. If the individual makes a purchase after this period, you won't receive any commission for the sale. This limited timeframe severely restricts the earning potential for affiliates, especially when compared to other affiliate networks.

A longer cookie duration allows affiliates to earn commissions on purchases made by their referrals within the specified time frame. With Walmart's extremely short window, affiliates have minimal opportunity to capitalize on their marketing efforts. In contrast, networks with longer cookie durations enable affiliates to benefit from delayed purchases, ensuring that their efforts are duly rewarded.

The short cookie duration provided by the Walmart affiliate program places affiliates at a significant disadvantage. It restricts their ability to earn commissions on potential customers' purchases and diminishes the overall profitability of their marketing initiatives. As such, affiliate marketers seeking to optimize their earnings would be better served by partnering with networks offering longer cookie durations.

- Alternative Affiliate Networks

If you're looking for alternative affiliate networks that offer more favorable terms, there are several options to consider. One popular choice is ClickBank, which provides significantly higher commission rates compared to Walmart's affiliate program. ClickBank also boasts a longer cookie duration, offering affiliates up to 60 days to earn commissions from their referrals. Another noteworthy platform is Digi Store, which also offers a 60-day cookie duration and attractive commission rates.

For those venturing into the realm of affiliate marketing, exploring programs like Amazon Associates can be highly beneficial. Amazon typically offers commission rates ranging from 1% to 10% depending on the product category, providing a more lucrative opportunity for affiliates. Additionally, ShareASale, an affiliate marketing network that hosts a wide array of merchants across various industries, presents another profitable alternative to the Walmart affiliate program. ShareASale is known for its transparency and timely payouts, making it a preferred choice for many affiliates.

Moreover, Commission Junction (CJ) is a well-established affiliate network that offers diverse options for promoting products and services, along with competitive commission structures. With numerous reputable brands on its platform, CJ provides affiliates with an extensive selection of products to market. Lastly, Rakuten Advertising, formerly known as LinkShare, is renowned for its user-friendly interface and reliable tracking and reporting tools. Affiliates can benefit from Rakuten's partnerships with major brands, enabling them to tap into a broad range of monetization opportunities.

Highlight

Sure, please find the transcribed content of the video below:

Hey, John Christani here and I'm gonna go over five reasons why Walmart's affiliate program is a total joke. Now, if you don't know what affiliate programs are, it's a way to make money by posting links for a company around the internet. And Walmart's affiliate program, it's just laughable. Here's why: The first reason is that the payouts are just laughable. They pay zero percent on most products and only one percent commission on products through Walmart. Even Amazon pays around five percent commission, and the average commission rate in ClickBank is 50. Walmart's low commission rates are way below what they should be. Second, Walmart hasn't updated their website in two years, which is a sign that they're not taking their affiliate program seriously. Third, Walmart is only giving any commissions on 0.004 percent of their total inventory, making it unlikely for affiliates to earn anything. Fourth, payouts from Walmart take over a month, whereas the standard in affiliate marketing is about one to two weeks. Lastly, your cookies only last for three days, whereas other affiliate networks offer 30 to 60-day cookies, providing better opportunities for earning commissions.

In conclusion, Walmart's affiliate program is not beneficial for affiliate marketers. If you're looking for an affiliate network to sign up for, it's recommended to consider ClickBank or Digi Store.

If you're interested in learning more about affiliate marketing, there's a training course available with detailed modules and resources. The instructor also offers support and guidance for those who are new to affiliate marketing.

If you enjoyed this video and want to learn about more affiliate networks and content, make sure to like and subscribe. If there's any specific content you'd like to see, leave a comment, as the instructor has extensive experience in affiliate marketing and is committed to helping others succeed in this industry.

FAQ

Q: What is an affiliate program?

A: An affiliate program allows individuals to earn money by posting links for a company around the internet. When someone makes a purchase through the posted links, the affiliate earns a commission.

Q: What are the reasons for the dissatisfaction with Walmart's affiliate program?

A: There are several reasons why Walmart's affiliate program is viewed unfavorably. Firstly, the payouts are exceptionally low, with zero percent commission on most products and only a one percent commission on specific items. Additionally, the lack of website updates, extended payout periods, and short cookie duration are also contributing factors.

Q: Why are the low payouts in Walmart's affiliate program a significant concern?

A: The low payouts offered by Walmart's affiliate program, especially the zero percent commission on most products, make it less lucrative compared to other affiliate programs with significantly higher commission rates, such as Amazon and Clickbank.

Q: How does Walmart's delayed commission payouts impact affiliate marketers?

A: Affiliate marketers are accustomed to receiving their payouts within one to two weeks. However, Walmart's affiliate program takes over a month to disburse commissions, leading to frustration and financial uncertainties for affiliates.

Q: What is the significance of the short cookie duration in Walmart's affiliate program?

A: The three-day cookie duration in Walmart's affiliate program means that affiliates only receive credit for a purchase made within three days of the initial referral. Compared to other platforms offering much longer cookie durations, this limitation reduces the potential for affiliates to earn commissions from delayed purchases.

Q: What are the recommended alternatives to Walmart's affiliate program?

A: For those seeking more favorable affiliate programs, Clickbank and Digi Store are suggested as reliable alternatives. These platforms offer better commission rates, longer cookie durations, and more favorable terms for affiliates.

Q: What additional resources are available for individuals interested in affiliate marketing?

A: Those interested in refining their affiliate marketing skills can explore the "Super Affiliate System," a training course available on Clickbank. Additionally, the Super Affiliate System's YouTube channel and free content provide valuable insights for individuals seeking to excel in affiliate marketing.

Q: How can individuals connect with John Crestani for further guidance?

A: Individuals interested in accessing John Crestani's training course or seeking further guidance in affiliate marketing can find relevant links in the video description for additional information. Additionally, subscribing to the Super Affiliate System's YouTube channel will provide access to more content on affiliate marketing.

Q: What is the focus of John Crestani's content on affiliate marketing?

A: John Crestani's content aims to empower individuals with the knowledge and strategies required to navigate the competitive landscape of affiliate marketing successfully. His videos discuss various affiliate networks and offer insights to help aspiring affiliates make informed decisions.

Conclusion

If you're considering joining Walmart's affiliate program, think again. The program's low commissions, infrequent payouts, and short cookie duration make it a less-than-ideal choice for affiliate marketers. When searching for an affiliate network, it's wise to explore alternatives like ClickBank or Digi Store, where you can find better terms and opportunities for higher earnings. Whether through my training course or free content, I aim to guide aspiring affiliate marketers towards success in this competitive industry.